Customer Service Coaching and the Salad

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(Image Courtesy of http://thehealthyfoodie.com)

While eating at a restaurant while traveling, an interesting customer service interaction unfolded that I could not ignore. As the three people at the adjacent table received their food, I noticed one of them make a face and explain to the staff that something was in the salad. Something that should not be in a salad.

The plate was removed, and the other two people shared their food until a replacement meal arrived. You couldn’t help but notice a pretty thorough examination of the second salad. It was declared clean, and the meal continued.

I gave my salad a close look when it arrived as well.

Although the meal continued, you could not help but notice how this interaction somehow tainted what would normally be a pleasant lunch. Whatever topics that would have filled their time together, had been replaced by a salad and service.

The bill arrived. Redness appeared on faces and necks. Conversation intensity increased.

I could only guess that the salad remained on the bill, and no gesture was made to make up for the prior issue. One of them pulled out their credit card and placed it down with the bill.

I got up and walked over.

“Sorry to bother you, but customer service is an interest of mine, talk to you for a minute?”

They agreed, but were still a little stunned/agitated by the whole lunch interaction. I explained that I witnessed and was aware of what had transpired.

“What is really upsetting is not that the salad remained on the bill, it was the indifferent attitude of the staff. We explained what happened, and instead of apologizing, they simply said ‘ok’ and took the salad away.”

I encouraged them to speak up. Talk to the manager or someone to explain what happened. Typically, a business only hears from 4 percent of their dissatisfied customers. That means for every 100 times you drop the ball, only 4 people will tell you.

Never assume that the absence of complaints equates to satisfaction.

That doesn’t mean your customers are not telling someone. Despite not talking to you, those same dissatisfied customers will tell 8 to 10 other people about their interaction, and some will tell up to 20. With social media, now they can tell hundreds or thousands of people.

They spoke up. I watched a manager come over to talk to them, and a new bill arrived. Their tone, and demeanor changed. They smiled, and prepared to leave.

“We told them that we needed to talk about the bill and the lunch experience, now that we had been coached on customer service.”

We laughed and shook hands as they left.

Things will go wrong with your customers. You will make a mistake, or fail especially when things are hectic or busy. How you treat you customers when you make that mistake can makes all the difference.

Apologize.

Acknowledge.

Keep in mind, there may be others coaching your customers to make you better as well.

Transactional or Relational?

Transactional is taking orders, processing materials, and enforcing rules or procedures.

Relational is meeting a need, asking and knowing, and providing solutions.

Transactional can be short-sighted.

Relational sees the whole picture.

Transactional says “the rules are rules.”

Relational says “I see where an exception may be in order.”

Transactional says, “Thank you for shopping or placing that order.”

Relational says, “Thank you for placing your trust in us or partnering with us.”

Transactional is easy.

Relational is hard.

Transactional is clean.

Relational is messy.

5 Customer Service Skills

Customer Service is on my mind. The recent interactions with companies combined with updating my own presentation to prepare for a few upcoming sessions may be the root cause, but it is there.

While in the middle of updating some materials, an email arrived. It asked a simple question.

“What are the top 5 Customer Service Skills from your perspective?”

I let that email sit for about a week while I pondered my response.

Below is my list.

1. Empathy – the ability to see our customer’s world, their challenges, their struggles even when they seem to do something that we do not understand or agree with.

2. Follow Through – essentially being able to bring about a solution without stopping along the way and learning to either “Ask or Act” if we get stuck.

3. Respect – to treat customers as if we are trying to earn their trust, loyalty, and partnership each day, everyday.

4. Ability to Listen – to hear what is really happening, and not just assume what is being requested or needed.

5. Flexibility & Empowerment – to have enough margin and competence within your sphere of influence to solve what can be solved if possible.

Now a question for you.

“What are the top 5 Customer Service Skills from your perspective?”

We all look forward to your list.

Speaking of Customer Service

I am always looking for new customer service stories. Good or bad, I love to hear how we are all treated by companies and organizations. These experiences help us learn to provide good customer service to our customers either internal or external.

A few years back, a family member gave me a digital thermometer. It is one of those seemingly practical gifts that turns out to be something you use everyday. It has become essential to our cooking.

But there was a problem. We melted/lost the little plastic cover to the battery compartment. For months we had a piece of tape covering the spot, and the battery would fall out of place, requiring repositioning the battery over and over again.

The other day, as I was wrestling with the device, I noticed there was an address and phone number listed on the side.

I called.

Rachel answered the phone. She was nice and listened to my tale of the missing cover.

“I can send you another one right away. Which color is it? Red? Yes we just need your address.”

I thanked her and immediately got an email confirmation that the little red cover was on its way.

Yesterday I went to the mailbox and retrieved a small brown envelope. After a quick tear of the top, the contents slid into my hand.

It was not the cover that made my day.

Customer Service

What a simple act. What an amazing way to demonstrate to a customer that the call, the part, or the issue was not a burden.

Thank you Rachel for setting a standard for all of us.

 

Is it Dan?

 

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(Image Courtesy of http://www.comedybunker.co.uk)

I got together with some friends I met during a regional leadership program to serve a local non-profit a few months ago. The day was spent mostly covering ourselves (and some of the walls) with paint, and catching up with each other.

While painting one particularly difficult area, we had four of us cramped in a small stairwell. Having resigned to have paint all over, my new quest became just to simply not step in the tray filled with paint.

The small space was a great time to talk, laugh, and catch up. Somehow we got on the topic of servicing our cars. I started to share a story.

Oh, you should go where we go. The same guy has been servicing our cars for over a decade.

Ok, but why should I go there?

No, you don’t get it. This is service like I have never experienced. I can call and get my cars right in. He always calls when the car is ready, and if there is going to be a delay. The price is always good, and if there is a way to save a little, he makes good recommendations as well.

There was a pause.

Is it Dan?

Yes, yes it is.

I figure it had to be. I have been going to him as well and feel the same way. Amazing service.

About seven years ago, I was having a conversation with a friend. We started talking about our cars. The conversation moved to service. I started to share my story.

We have been going to this one place for about three years now. They really take care of our cars, but there is this one guy who really seems to take an interest in making sure our cars are well cared for and safe.

Is it Dan?

This was the first time it happened. Seven years later it is still happening. People from different cities and different circles, all ask the same question: Is it Dan?

Every time I teach a class on customer service, I tell this story. Many ask me where Dan is, and if he really exists.

The story is true, he does exist. Maybe I changed his name, but that is not what matters. Something else matters.  Are we providing a level of service that is memorable in our roles, our jobs, and our lives?

Are we providing service that is memorable enough that when someone tells someone else about it (and they will tell others), they cannot help but ask one question:

Is it [insert your name here]?

Internal Customers

Customer Service Word CloudA few weeks ago, I was teaching a customer service class. One of the exercises split the group into small teams and they were asked to identify all of their customers. The lists grew, and the flip charts filled.

As I walked from group to group, I began to notice something. All of the lists were outwardly focused. I stayed quiet, but kept walking around the room. The lists continued and so did the focus outside of their organization.

Focusing on the outside customer is not a bad thing. We all need the customers outside of our organization. However, once the teams got up to present their lists to the rest of the room, they realized that there was an entire customer base they had missed. They missed their internal customers.

The teams went back to their lists. The lists rapidly grew and so did the realization. These various organizations or departments didn’t exist by themselves. Each team had an array of departments, individuals, or people that they provide customer service within their own operation. Some realized that a majority of their work is providing service to internal customers.

One team in particular had an interesting observation.

“We wonder if our continued focus outside, and essentially ignoring our internal customers, is a major reason why our external customers are not completely satisfied.”

That observation hit home with all of the teams. As we set customer service goals later in the session, each team began with goals to increase their internal customers’ satisfaction first, before tackling the other customers.

As I drove home from this session, I began to make my list of internal customers. The list included my co-workers, other departments, my wife, my kids, my family, and my friends. As I set goals for my external customer’s satisfaction, I also wrote down a few goals for my internal customers.

We all have internal customers. Do we focus on them? Spend a few minutes today making a list of your internal customers. A little focus internally may be just what we need to be better externally.