The Pitch versus The Partnership

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(Image Courtesy of usdailyreview)

There are a lot of ways you can sell yourself, your company, your product, or your organization.

How you sell says a lot about you, your company, your product, and your organization.

Most selling can fall into two distinct categories.

The Pitch and The Partnership.

The Pitch describes how you are going to solve the problem, provide the solution, or deliver the product.

The Partnership describes how together you will solve, build, develop, and create.

The Pitch describes all your accomplishments.

The Partnership describes how you have helped others accomplish their goals.

The Pitch pushes forward when there is resistance.

The Partnership listens when there is hesitation.

The Pitch downplays prior service issues.

The Partnership owns prior service issues.

The Pitch wants to close this deal.

The Partnership wants to make sure this deal is one of many.

The Pitch is proud.

The Partnership is grateful.

The Pitch can give you short-term success.

The Partnership can give you success over your lifetime.

When it comes down to The Pitch versus The Partnership, which will you choose?

Service Shifts

Customers are all around us.

They are both internal and external, and have needs, questions, and requests.

Sometimes we become hardened towards them.

But not always.

Sometimes we simply fall into a routine.

They have a need, we meet it.

They have a question, we answer it.

They have a request, we follow-up on it.

Routines are not bad, they are routine.

Some routines need to be disrupted by Service Shifts.

Service Shifts are when you realize that you can provide more, and meet a need that is greater than you originally expected.

Service Shifts make you pause and ask yourself a few questions.

“Is there a greater need beyond this specific request?”

“Who else needs to know this answer I am about to send this customer, client, or team member?”

“Does this really answer their specific question, or do they need a little background?”

“What else should I be providing?”

Service Shifts happen when you discover greater needs and provide deeper solutions.

Service Shifts happen when you inform others so everyone involved understands the situation.

Service Shifts happen when you create value by building relationships above routines.

Service Shifts happen when you create trust as customers see you and your operation as a partner.

How will your Service Shifts make a difference?

 

 

 

Why Customer Service Training?

Customer service training can be an interesting adventure. Some people are excited. Other people are bored, or have a negative reaction. Some of the reactions depend on how the training was announced or conveyed.

My favorite reactions came after the training was announced via email.

Mandatory Customer Service Training: No Excuses 

Below is a clip of some recent reactions.

What would the reactions be in your organization? Have you created a culture of customer service or do you train as punishment when things are not going well?

Why Customer Service Training?

Because just like any other skill, you need practice to improve.

 

 

Making the Customer Do the Work: Another Flawed Strategy

Customer Service

(Image Courtesy of touch support.com)

During a conversation about the salad post, someone shared yet another flawed strategy in customer service.

The details.

Repair person comes to the house.

Repair person doesn’t have the right part.

Person at business office didn’t order the right part or write order correctly.

Person at business office says it will be a week or so to order the right part.

Repair person leaves.

Customer wasted their time for the appointment.

Customer must now wait for an undetermined amount of time.

Customer must now call again once the part has arrived to make another appointment.

The Strategy.

I am busy.

I made an error.

I said I would order the right part this time.

I have to go.

I am busy.

I have other large repairs to do.

I will get back to you when I can.

I will wait for you to call before I come back.

I am busy.

The Flaw.

You made the mistake.

But you insist on making the customer do the work.

You have to order the new part.

But you do not find the exact date it will arrive.

You are busy and have other customers to see.

But you make the customer in front of you feel less important.

You need to reschedule.

But you do not set a date on the spot, and expect the customer to call you again once the part arrives.

The Solution.

When you make a mistake: acknowledge your mistake.

When you make a mistake: make the correction easy, painless, and seemless.

When you make a mistake: do not make the customer do the work.

Customer Service Coaching and the Salad

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(Image Courtesy of http://thehealthyfoodie.com)

While eating at a restaurant while traveling, an interesting customer service interaction unfolded that I could not ignore. As the three people at the adjacent table received their food, I noticed one of them make a face and explain to the staff that something was in the salad. Something that should not be in a salad.

The plate was removed, and the other two people shared their food until a replacement meal arrived. You couldn’t help but notice a pretty thorough examination of the second salad. It was declared clean, and the meal continued.

I gave my salad a close look when it arrived as well.

Although the meal continued, you could not help but notice how this interaction somehow tainted what would normally be a pleasant lunch. Whatever topics that would have filled their time together, had been replaced by a salad and service.

The bill arrived. Redness appeared on faces and necks. Conversation intensity increased.

I could only guess that the salad remained on the bill, and no gesture was made to make up for the prior issue. One of them pulled out their credit card and placed it down with the bill.

I got up and walked over.

“Sorry to bother you, but customer service is an interest of mine, talk to you for a minute?”

They agreed, but were still a little stunned/agitated by the whole lunch interaction. I explained that I witnessed and was aware of what had transpired.

“What is really upsetting is not that the salad remained on the bill, it was the indifferent attitude of the staff. We explained what happened, and instead of apologizing, they simply said ‘ok’ and took the salad away.”

I encouraged them to speak up. Talk to the manager or someone to explain what happened. Typically, a business only hears from 4 percent of their dissatisfied customers. That means for every 100 times you drop the ball, only 4 people will tell you.

Never assume that the absence of complaints equates to satisfaction.

That doesn’t mean your customers are not telling someone. Despite not talking to you, those same dissatisfied customers will tell 8 to 10 other people about their interaction, and some will tell up to 20. With social media, now they can tell hundreds or thousands of people.

They spoke up. I watched a manager come over to talk to them, and a new bill arrived. Their tone, and demeanor changed. They smiled, and prepared to leave.

“We told them that we needed to talk about the bill and the lunch experience, now that we had been coached on customer service.”

We laughed and shook hands as they left.

Things will go wrong with your customers. You will make a mistake, or fail especially when things are hectic or busy. How you treat you customers when you make that mistake can makes all the difference.

Apologize.

Acknowledge.

Keep in mind, there may be others coaching your customers to make you better as well.

Transactional or Relational?

Transactional is taking orders, processing materials, and enforcing rules or procedures.

Relational is meeting a need, asking and knowing, and providing solutions.

Transactional can be short-sighted.

Relational sees the whole picture.

Transactional says “the rules are rules.”

Relational says “I see where an exception may be in order.”

Transactional says, “Thank you for shopping or placing that order.”

Relational says, “Thank you for placing your trust in us or partnering with us.”

Transactional is easy.

Relational is hard.

Transactional is clean.

Relational is messy.