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There are a lot of ways you can sell yourself, your company, your product, or your organization.
How you sell says a lot about you, your company, your product, and your organization.
Most selling can fall into two distinct categories.
The Pitch and The Partnership.
The Pitch describes how you are going to solve the problem, provide the solution, or deliver the product.
The Partnership describes how together you will solve, build, develop, and create.
The Pitch describes all your accomplishments.
The Partnership describes how you have helped others accomplish their goals.
The Pitch pushes forward when there is resistance.
The Partnership listens when there is hesitation.
The Pitch downplays prior service issues.
The Partnership owns prior service issues.
The Pitch wants to close this deal.
The Partnership wants to make sure this deal is one of many.
The Pitch is proud.
The Partnership is grateful.
The Pitch can give you short-term success.
The Partnership can give you success over your lifetime.
When it comes down to The Pitch versus The Partnership, which will you choose?