Canadian Bacon.
It is a thing we are into at the moment.
Each week, I take a number.
I stand in the long line.
Numbers are called, I glance down at my number.
More numbers, more glances.
Don’t want to miss it.
Anticipation.
The Magic Number.
The description.
A pound, sliced medium.
A pound, sliced not too thin.
A pound, sliced kinda thick.
Each time the result disappoints.
Too thick. Too thin. Never just right.
But there was yesterday.
The description.
A pause and a question.
“Are you making breakfast sandwiches?”
“Yes.”
“Then I know exactly what you need.”
A perfect thickness.
A satisfied customer.
How often do we try to meet the customer’s description without understanding the reasons why they need something?
Descriptions are helpful.
Reasons are magic.
Carl Weber Consulting 