Descriptions versus Reasons

canadian-bacon

Canadian Bacon.

It is a thing we are into at the moment.

Each week, I take a number.

I stand in the long line.

Numbers are called, I glance down at my number.

More numbers, more glances.

Don’t want to miss it.

Anticipation.

The Magic Number.

The description.

A pound, sliced medium.

A pound, sliced not too thin.

A pound, sliced kinda thick.

Each time the result disappoints.

Too thick. Too thin. Never just right.

But there was yesterday.

The description.

A pause and a question.

“Are you making breakfast sandwiches?”

“Yes.”

“Then I know exactly what you need.”

A perfect thickness.

A satisfied customer.

How often do we try to meet the customer’s description without understanding the reasons why they need something?

Descriptions are helpful.

Reasons are magic.

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