Creating and running a business is not easy work.
You have competing demands of your time, attention, and energy.
Success increases that competition.
Success increases the demands.
You start to grow.
You start to expand.
Things start to break.
The old ways are not enough.
Processes are created and updated.
Processes start to build the right foundation: forms, agreements, and structure.
Processes are designed to make things more uniform, more streamlined.
Processes are meant to free up time and energy.
You need increased capacity.
You start to discover and learn your own style, skills, and “highest and best use.”
You are good at some things.
You are not so good at other things.
You may need to give some things away to others.
The Customer likes what you have to offer.
The Customer still remembers when they took the risk on you.
The Customer likes how they used to connect with you.
The Customer wants to continue without a lot of disruptive change.
Balancing Processes, You and the Customer can be a challenge.
Some Processes can upset the Customer.
You may resist the Processes because it feels confining.
The Processes may put a little distance between You and the Customer.
The Customer may always want to speak directly to You.
Building and scaling a business is not easy.
Sometimes we spend too much time focusing on just one of the areas.
When we focus only on Processes – we unleash rules, policies, and procedures that can choke off flexibility and creativity.
When we focus only on You – we can get lost in self-reflection, doubt, and self-criticism.
When we focus only on the Customer – we suffer, compromise, and become spread too thin.
Balancing Processes, You and the Customer is even harder when you grow.
What Processes do You really need? Which make our jobs easier with the least impact to the Customer, and the largest return on time/energy for You?
Where should You be spending the bulk of your time?
What does the Customer really want from You and any Processes?
As you scale, remember to ask questions and regularly spend time thinking about all three.