Build Something That Will Be Missed

Road time.

Hours spent traveling from one customer to the next.

Time to and from the appointment, the errand, the visit.

Use and savor this time.

Connection calls.


Seth Godin’s Start Up School.

Resonating message.

One specific phrase.

“Build Something That Will Be Missed.”

New Focus.

New Purpose.


Build again.

Keep building.

What will they miss?