Image by Shepherd Chabata from Pixabay
Sometimes growing is the result of a solid strategy in the marketplace.
Sometimes growing is the result of timing and circumstances.
Sometimes growing is a little bit of luck, and a lot of hard work.
But one day the growing slows.
The growing stops.
We keep trying the strategies, the timing, the luck, and the hard work to keep growing, but we begin to shrink instead.
The world and the marketplace has changed.
The timing and circumstances are no longer the same.
The luck is no longer there.
The hard work seems to work against us.
Growing fooled us.
Being bigger with more clients, or more marketshare, didn’t make us better.
What worked before won’t work today (or tomorrow).
Instead of measuring the growing, we need to measure the evolving.
Are we evolving with our customers’ needs?
Are we evolving with the marketplace?
Are we evolving our services, our offerings, our strategy, toward the future? Are we relying on the past?
Growing works for a while, but evolving will keep you in the game in the long run.
Has growing mislead you? How can you and your company start evolving? Contact me and together we can discover the path to evolving.