Month: May 2012

Chapter 3: The Stickiness Factor

Now it is getting interesting.  As someone who grew up on Sesame Street, it was fascinating to understand how much effort was behind teachtaining (new word) me as a kid.  Learning what is behind making a TV show, initiative, or marketing effort sticky caused me to…

But I am not that way with YOU!

What we say matters.  How we interact with others matters.  Lately there has been a pattern in many conversations that almost went unnoticed until someone close to me pointed it out.  I call this pattern the unintentional high standard. A quick definition is in order. …

Chapter Two: The Law of the Few

Gladwell describes how all people were not created equal when it comes to their influence on others.  There are a “few” people with a “particular and rare set of social gifts” who are either Connectors, Mavens, or Salesmen. Connectors know lots of people and create those…

Chapter One: The Three Rules

The Law of the Few:  Well, there is nothing better when considering epidemic-like events than discussing the spread of STDs…but it does help make the case for how a few people can spread an idea or a product.  The 80/20 rule seems to apply well especially…

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